Market assurance in an overly homogenous industry is the key to unlocking investment potential reduction in Africa’s agribusiness. Africa’s prevalent food insecurity, normally occasioned by food loss in glut periods, is an indicator of poor knowledge of markets and high indecision despite external infrastructural factors.
Unless for subsistence, NO production without proper knowledge of where and whom to sell.
Linking producer organizations in Bomet and Narok Counties to market under MaMaSe Sustainable Water Initiative
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